Starbucks Japan will be releasing their new Sakura merchandise collection and spring-limited beverage in February 2022! Many companies in Japan love to release limited-edition merchandise and drinks and Starbucks is no different. Starbucks Japan releases limited-edition merchandise collections several times a year with seasonal themes including New Year, Summer, and Christmas. And while I’ve collected a few mugs since living here and far and away my favorite season for specialized merch is spring with the sakura flowers and colors and the Starbucks Japan cherry blossom merch doesn’t disappoint. See the 2023 merchandise Here.
Updated Feb. 24, 2022
The coffee chain’s mugs and souvenirs are so popular that you often have to queue to get your hands on special items, especially during the spring. With cherry blossom season just around the corner, Starbucks has just unveiled this year’s sakura collection along with themed drinks and baked goods.
Starbucks Japan Sakura Collection 2022 first collection will be available online from February 15 and released on 17 February 2022 at Starbucks stores across Japan. The second collection will be released on February 24th.
Due to its extreme popularity, products from Sakura Collection such as tumblers and mugs tend to sell out quickly after being released every year. If you are considering to get some items from Starbucks Japan Sakura Collection 2022, we’d highly recommend you to shop them as soon as they are released! (*NOTE: Products are only available in Japan and international shipping is not available. If you’re really desperate for this merch look into a personal shopper.)
A second collection of merchandising is coming, and some toppings for the “Sakura Strawberry Shiratama Frappuccino” are scheduled to change from March 16. So I recommend you keep an eye on this article for the latest news!
For More Starbucks Merch News: See the 2022 Starbucks Reserve Roastery sakura collection
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Sakura Merchandise
The first Starbucks sakura collection for 2022 features ten items ranging from tumblers to mugs. The collection depicts cherry blossoms in full bloom and is based on the concept of “Sense of Sakura Beauty.” It’s designed so that you can feel the beauty and fragility of Sakura. Various expressions of cherry blossom in full bloom are cut out based on the soft cherry blossom color and elegant blue. We offer various types of Sakura goods such as the stainless bottle that depicts the cherry blossoms in full bloom in the spring sky with a transparent touch and a heat-resistant glass mug with a cute impression in the shape of a fluffy cherry blossom. This merchandise makes you feel ready for the arrival of spring.
Here’s a full list of what is offered:
- Sakura 2022 Glass Canister (¥ 3,100)
- Sakura 2022 Heat Resistant Glass Aurora 237ml (¥2,970)
- Sakura 2022 Stainless Petit Bottle 200ml (¥3,410)
- Sakura 2022 Stainless To-go Cup Tumbler Line Art 355ml (¥4,070)
- Sakura 2022 Mug Petal Pink 355ml (¥2,310)
- Sakura 2022 Handy Stainless Bottle Blue 500ml (¥4,950)
- Sakura 2022 Bottle Bloom 355ml (¥2,200)
- Sakura 2022 Stainless Tumbler Emboss Bloom 473ml (¥4,400)
- Sakura 2022 Starbucks Bear Lister Gift (¥1,500)
- Sakura 2022 Starbucks Scan Pass Ring Note Blue (¥528)
The second 2022 Starbucks Japan Sakura Collection will be released on February 24th. The collection presents the beauty of the cherry blossoms in full bloom with shiny and beautiful products on a pink background. I prefer this second collection with the more subtle pink colors.
This collection includes:
- SAKURA2022 Logo Mug Petal Gradation 355ml (2,420 yen)
- SAKURA2022 Heat resistant Glass Petal 237ml (2,860 yen)
- SAKURA2022 Mag Glitter Petal 296ml (2,090 yen)
- SAKURA2022 Heat resistant Glass Mug Medal 414ml (2,860 yen)
- SAKURA2022 Stainless Mini Bottle Petal Gradation 237m (3,520 yen)
- SAKURA2022 Stainless Tumbler Pearl White 355ml (3,850 yen)
- SAKURA2022 Tumbler Race 355ml (2,200 yen)
- SAKURA2022 Cold storage Tote Bag (2,750 yen)
- SAKURA2022 Stainless Tumbler Diamond Gradation 355ml (3,850 yen)
- SAKURA2022 Stainless Bottle Pink Gold 473ml (4,840 yen)
Sakura Drinks
In addition to the limited-edition merchandise, this year’s pink beverages include a Sakura Strawberry Shiratama Frappuccino (¥668) and a Sakura Blooming Milk Latte (from ¥501). The Frappuccino has a unique texture thanks to the addition of pink shiratama mochi and is topped with whipped cream and shavings of strawberry-flavored chocolate. If you prefer something warm, opt for the latte, which features warm milk mixed with a sweet sakura strawberry sauce. Don’t forget to order the sakura doughnut (¥270) to complete your cherry blossom experience.
The Sakura Strawberry Shiratama Frappuccino will be sold in a tall size only, priced at 680 yen for eat-in and 668 yen for takeout, while the Sakura Blooming Milk Latte will be sold in Short through to Venti sizes, priced from 510-630 yen.
The Sakura Blooming Milk Latte will be on the menu from 15 February to 15 March, while the Frappuccino and doughnut will be around for a little longer, from 15 February to 12 April. Starbucks says the topping on the Frappuccino will change from 16 March, so we look forward to finding out what that entails.
The second beverage from the SAKURA Collection 2022 will also be available from 22 February 2022 to March 15th. Sakura Cassis Strawberry Shiratama Frappuccino (680 yen- tall only) wants to evoke the image of cherry blossoms at night. So the preparation is the same as the Sakura Strawberry Shiratama Frappuccino that came out in the first edition but with the addition of cassis sauce.
Cherry Blossom Sweets
To go with the drinks, there is a Sakura Doughnut on the menu for a limited time. (¥275 each).
As well as a cherry blossom chiffon cake.
Convenience Store Drink Selection
Ahead of the main merchandise release, Starbucks always releases a chilled cup drink available in convenience stores as a way to tease their upcoming release. This year Starbucks has released a Sakura White Chocolate with Milk Pudding. The sweet and creamy sakura, milk, and chocolate drink is perfect for a gentle spring day, and the milk pudding pieces add an extra satisfying texture to the smooth drink.
This drink goes on sale February 8th and is available in convenience stores like 7-11, Lawson, and Family Mart and costs ¥237.
I’m really looking forward to trying these treats and looking through the merchandise. Stay tuned for a video covering the merchandise once they’re in stores!
In Store Sakura AR Experience
In stores this spring is a Sakura AR experience that gives you an additional taste of spring with your cherry blossom beverages.
You can access the Starbucks Sakura 2022 URL with a QR code on your Starbucks receipts, shopping bags, and packing boxes from online orders. The Bearista’s full bloom Sakura store will then appear. You can now take photos of your drinks and merch with a variety of cherry blossom trees.
The experience lasts from February 15- April 12, 2022 in stores across Japan.
The QR code will be available on receipts only until March 15.
Here’s the how-to graphic they offer. It should help even if you don’t speak Japanese.
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