Many companies in Japan love to release limited-edition merchandise and drinks and Starbucks is no different. Starbucks Japan releases limited-edition merchandise collections several times a year with seasonal themes including New Year, Summer, and Christmas. And while I’ve collected a few mugs since living here and far and away my favorite season for specialized merch is spring with the sakura flowers and colors and the Starbucks Japan cherry blossom merch doesn’t disappoint. See the 2023 Merchandise Here.

We also did a post about the 2022 Starbucks Japan cherry Blossom Merch.

If that wasn’t enough, Starbucks Reserve Roastery Tokyo is also releasing its very own special cherry blossom collection. To find all the items, you’ll have to visit the Reserve Roastery, but most are also available in the online store. The Reserve Roastery collection will be available from February 15.

For 2022, the theme is “walking” where you can enjoy new discoveries in spring.


What is Starbucks Reserve Roastery Tokyo?

The Starbucks Reserve Roastery Tokyo is one of the biggest Starbucks stores in the world with a 32,000-square-feet, 4-story building that launched in early 2019 along Meguro River in Naka Meguro, Tokyo.

The store offers visitors a whole new coffee experience with an extensive choice of beverage and food including coffee, tea, coffee-inspired alcoholic drinks, and fresh bread and pasty served in a bakery. The limited-edition original merchandise is popular among Starbucks fans. There are also select Starbucks Reserve locations around Japan that sell some of the exclusive merchandise.

More info: Guide to Starbucks Reserve Roastery Tokyo

Hours: 7AM-11PM (last order 10:30)

Location: 2 Chome-19-23 Aobadai, Meguro City, Tokyo 153-0042

How to Get There: 10 mins walk from Naka Meguro Station or Ikejiri Ohashi Station

Sakura Merchandise

The design of their cherry blossom theme drinkware is stylish and minimalistic comparing to the cute and colourful regular Sakura Collection of Starbucks Japan. If you like drinkware with simple and sophisticated design, I bet you’ll love STARBUCKS RESERVE ROASTERY TOKYO’s SAKURA Collection! The collection consists of beautiful cherry blossoms and white-eyes drawn on the goods that you could bring with you on your “walk” to find new discoveries like shops you wouldn’t normally notice, hear the chirping of birds, and enjoy the little things around you.

Starbucks Reserve Roastery Sakura Merchandise
Courtesy of Starbucks Japan

Here’s a full list of what is offered:

  1. Starbucks Reserve Roastery Pleated Mag Sakura 2022 White 355ml (¥3,300)
  2. Starbucks Reserve Roastery Pleated Mag Sakura 2022 Pink 355ml (¥ 3,300) 
  3. Starbucks Reserve Roastery Stainless Steel Tumbler Facet Sakura 2022 473ml (¥4,840)
  4. Starbucks Reserve Roastery Handle Glass Sakura 2022 355ml (¥3,080)
  5. Starbucks Reserve Mug Sakura 2022 296ml (¥3,300)
  6. Starbucks Reserve Stainless Ring Bottle Sakura 2022 250ml (¥ 4,180) 
  7. Starbucks Reserve Stainless Ring Bottle Sakura 2022 500ml (¥5,060) 
  8. Starbucks Reserve Double Wall Glass Sakura 2022 296ml (¥3,630) 
  9. Starbucks Reserve Roastery Leather Sacoche Pink (¥13,200)
  10. Starbucks Reserve Roastery Leather Mini Wallet Pink (¥9,680)
  11. Starbucks Reserve Roastery Small Tote Pink (¥2,640) 
  12. Starbucks Reserve Leather Key Holder Green Sakura 2022 (¥3,630)
  13. Starbucks Reserve Leather Key Holder Pink Sakura 2022 (¥ 3,630) 
  14. Starbucks Reserve Tohoku Cotton Hand Towel Sakura 2022 (¥1,980)

All the items above are available at the Starbucks Reserve Roastery Tokyo and the Starbucks online store, except No 10, the pink mini wallet, which is exclusive to the Reserve Roastery. Can’t make it to the roastery? Items 5, 6, 7, 8, 11, 13 and 14 will also be on sale at select Starbucks Reserve locations in Japan. Find the English location listing Here.

Sakura Drinks

The Starbucks Reserve Roastery will also be offering exclusive beverages including sakura-flavoured Teavana drinks and a special cocktail.

Starbucks Reserve Roastery Sakura Merchandise
Courtesy of Starbucks Japan

The drink options include:

  1. “Sakura Macchiato” ¥ 970 (for take-out- only on the main floor)
  2. “Sakura Jasmine Soi Latte” ¥ 918 (for take-out), ¥ 935 (for in-store use)*
  3. Cream Soda Sakura” ¥ 990 (only for in-store use)*
  4. “Cassis Liqueur Customize” ¥ 110 (only for in-store use) * Alcohol content less than 0.5% *
  5. “Sakura Allure Cascade” ¥ 1,045 (In-store use only) *
  6. “Strawberry Cheer Oolong” ¥ 990 (only for in-store use) *
  7. “Teavana (TM) Spritzer Sakura Allure” ¥ 1980 (In-store use only) **
  8.  “Sakura Allure Tea Soda” ¥ 1620 (for take-out), ¥ 1650 (for in-store use **

* 2nd floor TEAVANA bar only

**3rd Floor Arriviamo Bar only

Sakura Food

At the Italian bakery Princi (R), which provides Italian food culture, the popular “Princi (R) SAKURA series” was devised with the motif of “Sakura”, which has been loved as the heart of Japanese people since ancient times and is also a symbol of the spring season. Will be in full bloom in 2022. It is no exaggeration to say that the face of the 2021 sweets trend is the traditional Italian and Roman confectionery “Maritozzo”, which is re-appearing with plenty of light pink cream with a slight cherry flavor. “Cornetti Sakura”, which is a combination of Cornetti and “Sakura”, is a gorgeous product that looks like “Sakura” is in full bloom. In addition, Sakura such as “Torta Sakura”, where you can fully enjoy the captivating visuals and taste of cherry blossoms, and the pleasant texture of crumble, and “Loaf Cake Lampone & Chiliege”, which features a gentle pink color like spring with raspberries and dried cherries. I’m looking forward to the flavor of We have prepared products that give you a feeling of spring and a gorgeous mood.

You can also try the new sakura baked goods at the in-house Italian bakery Princi. While the drinks will only be available at the Tokyo Roastery, the baked goods will also be available at other select Reserve locations including Daikanyama T-Site, Ginza Maronie Street, Marunouchi Oazo and Newoman Yokohama.

Starbucks Reserve Roastery Sakura Merchandise
Courtesy of Starbucks Japan

Products Available:

  1. “Torta Sakura” ¥ 777 (for take-out), ¥ 792 (for in-store use)
  2. “Maritozzo Sakura” ¥ 453 (for take-out), ¥ 462 (for in-store use)
  3. “Loaf cake Lampone & Chiliage” ¥ 626 (for takeaway), ¥ 638 (for in-store use)
  4. “Cornetti Sakura” ¥ 453 (for take-out), ¥ 462 (for in-store use) 

Spring near Starbucks Reserve Roastery Tokyo

If you’ve done any research on Starbucks Reserve Roastery Tokyo or its location in Meguro, especially in springtime there’s a good chance you have also seen the famous Meguro River Cherry Blossoms. You absolutely cannot come to Meguro in spring without finding the cherry blossoms. Walk down the river, take pictures, and eat your sakura treats.

See Also: Where to See Cherry Blossoms in Tokyo

blossom cherry Japan

I’m really looking forward to trying these treats and looking through the merchandise. Stay tuned for a video covering the merchandise once they’re in stores!


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