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Many companies in Japan love to release limited-edition merchandise and drinks, and Starbucks is no different. Starbucks Japan releases limited-edition merchandise collections several times a year with seasonal themes including New Year, Summer, and Christmas.

And while I’ve collected a few mugs since living here and far and away my favorite season for specialized merch is spring with the sakura flowers and colors, and the Starbucks Japan cherry blossom merch doesn’t disappoint.

We also did a post about the 2023 Starbucks Japan cherry Blossom Merch.

If that wasn’t enough, Starbucks Reserve Roastery Tokyo is also releasing its very own special cherry blossom collection. To find all the items, you’ll have to visit the Reserve Roastery, but most are also available in the online store. The Reserve Roastery collection will be available from February 15.

For 2023, there are two themes. The main is “Coffee with Sakura” with an additional collection of travel gear in collaboration with travel gear brand To&Fro.


What is Starbucks Reserve Roastery Tokyo?

The Starbucks Reserve Roastery Tokyo is one of the biggest Starbucks stores in the world with a 32,000-square-feet, 4-story building that launched in early 2019 along Meguro River in Naka Meguro, Tokyo.

The store offers visitors a whole new coffee experience with an extensive choice of beverage and food including coffee, tea, coffee-inspired alcoholic drinks, and fresh bread and pasty served in a bakery. The limited-edition original merchandise is popular among Starbucks fans. There are also select Starbucks Reserve locations around Japan that sell some of the exclusive merchandise.

More info: Guide to Starbucks Reserve Roastery Tokyo

Hours: 7AM-11PM (last order 10:30)

Location: 2 Chome-19-23 Aobadai, Meguro City, Tokyo 153-0042

How to Get There: 10 mins walk from Naka Meguro Station or Ikejiri Ohashi Station

Sakura Merchandise

The design of their cherry blossom theme drinkware is stylish and minimalistic compared to the cute and colorful regular Sakura Collection of Starbucks Japan. If you like drinkware with simple and sophisticated design, I bet you’ll love STARBUCKS RESERVE ROASTERY TOKYO’s SAKURA Collection. The collection consists of beautiful cherry blossoms and drawn on the goods that in the hopes you will enjoy a relaxing and warming experience while sipping coffee among the cherry blossoms.

The collection consists of mugs, stainless steel bottles, and even a furoshiki (cloth for wrapping items). Available starting February 15, 2023 until supplies run out.

Courtesy of Starbucks Japan

Here’s a full list of what is offered ( from left to right):

  1. Starbucks Reserve Mug White Sakura 355ml (¥3,600)
  2. Starbucks Reserve Mug Pink Sakura 355ml (¥ 3,600) 
  3. Starbucks Reserve Mug Art Sakura 355ml (¥3,600)
  4. Starbucks Reserve Roastery Furoshiki Sakura (¥2,200)
  5. Starbucks Reserve Leather Key Ring Blue (¥3,700)
  6. Starbucks Reserve Stainless Bottle White Sakura 355ml (¥ 5300) 
  7. Starbucks Reserve Roastery Handle Glass Blue 355ml (¥3,300) 
  8. Starbucks Reserve Roastery Stainless Bottle Blue 591ml (¥5,300) 
  9. Starbucks Reserve Roastery Handle Glass Blue 355ml (¥3,300)
  10. Starbucks Reserve Leather Key Ring White (¥3,700)
  11. Starbucks Reserve Stainless Bottle Pink Sakura 473ml (¥5,500) 
  12. Starbucks Reserve Double Wall Glass Sakura 296ml (¥3,700)

Items 3, 4, 5, 7, 8, and 9 are available only at the Starbucks Reserve Roastery Tokyo and the Starbucks online store.

Items 1, 2, 6, 10, 11 and 12 will also be on sale at select Starbucks Reserve locations in Japan. Find the English location listing Here.

Sakura Drinks

The Starbucks Reserve Roastery will also be offering exclusive beverages including sakura-flavored Teavana drinks and a special cocktail following this year’s theme “Hello Blossoms.” They are only available at the Starbucks Reserve Roastery Tokyo

Courtesy of Starbucks Japan

The drink options include:

  1. Sakura Macchiato ¥1,050 (for in store) ¥1,031 (for take out).
  2. Rose Raspberry and Lychee Tea ¥1,100 (for in store), ¥1,080 (for take out).
  3. Aliviamo Frozen Serene Strawberry ¥2,200 (only for in-store) Alcohol content less than 1%
  4. Alibiamo Frozen Decadent Strawberry ¥2,200 (only for in-store).
  5. Barrel Aged Cold Brew ¥1,350 (for in store), ¥1,326 (for take out)
  6. Snow Blossom¥1,100 (for in store, ¥1080 (for take out).

Sakura Food

At the Italian bakery Princi (R), which provides Italian food culture, the popular “Princi (R) SAKURA series” was devised with the motif of “Sakura”, which has been loved as the heart of Japanese people since ancient times and is also a symbol of the spring season. Will be in full bloom in 2023. It is no exaggeration to say that the face of the 2021 sweets trend is the traditional Italian and Roman confectionery “Maritozzo”, which is re-appearing with plenty of light pink cream with a slight cherry flavor. “Cornetti Sakura”, which is a combination of Cornetti and “Sakura”, is a gorgeous product that looks like “Sakura” is in full bloom. In addition, Sakura such as “Torta Sakura”, where you can fully enjoy the captivating visuals and taste of cherry blossoms, and the pleasant texture of crumble, and “Loaf Cake Lampone & Chiliege”, which features a gentle pink color like spring with raspberries and dried cherries. I’m looking forward to the flavor of We have prepared products that give you a feeling of spring and a gorgeous mood.

You can also try the new sakura baked goods at the in-house Italian bakery Princi. While the drinks will only be available at the Tokyo Roastery, the baked goods will also be available at other select Reserve locations including Daikanyama T-Site, Ginza Maronie Street, Marunouchi Oazo and Newoman Yokohama.

Starbucks Reserve Roastery Sakura Merchandise
Courtesy of Starbucks Japan

Products Available:

  1. “Torta Sakura” ¥ 850 (for in store), ¥834 (for take out)
  2. “Maritozzo Sakura” ¥ 480 (for in store), ¥ 471 (for take out)
  3. “Loaf cake Lampone & Chiliage” ¥ 690 (for in store), ¥ 678 (for take out)
  4. “Cornetti Sakura” ¥ 490 (for in store), ¥ 481 (for take out) 

Spring near Starbucks Reserve Roastery Tokyo

If you’ve done any research on Starbucks Reserve Roastery Tokyo or its location in Meguro, especially in springtime there’s a good chance you have also seen the famous Meguro River Cherry Blossoms. You absolutely cannot come to Meguro in spring without finding the cherry blossoms. Walk down the river, take pictures, and eat your sakura treats.

See Also: Where to See Cherry Blossoms in Tokyo

blossom cherry Japan

I’m really looking forward to trying these treats and looking through the merchandise. Let me know if you have any favorites from the 2023 Starbucks Reserve Roastery Tokyo Cherry Blossom Merchandise collection.


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