10 Best Harry Potter Shops in London

Harry Potter fans often look at London as the center for the Harry Potter universe. With King’s Cross Station and Platform 9 ¾ being the symbolic entry into the Wizarding World, Harry Potter fans and casual readers alike flock to London in the hopes of finding connections to the boy wizard.

There are plenty for Harry Potter lovers to do in London like tours, restaurant experiences, and, of course, shops. The Harry Potter shops around London range from massive official shops to small sections in high street stores. 

On my many trips to London, it wasn’t difficult to find Harry Potter items in most souvenir shops. 

However, most fans want to head straight to the dedicated Harry Potter stores where you can get personalized items, film replicas, and official Harry Potter merchandise without wasting their precious time in London. 

So I’ve put together the complete list of Harry Potter shops in London to help you find the best shops for your wizarding needs.

And for even more Harry Potter fun, see all of my Harry Potter guides.

Platform 9¾ at King’s Cross Station

One of the most well-known Harry Potter shops is definitely the Harry Potter Shop at Platform 9 ¾ at King’s Cross Station. 

Just like the shops at the Studio Tour or the stores in New York or Universal Studios, you can find iconic souvenirs and gifts from the Harry Potter and Fantastic Beasts films. You can get wands, robes, stuffed animals, movie replicas, and more.

Some of the best items to buy here are: wands, school robes, Wizarding World treats, and movie prop replicas.

After searching around the store, be sure to get your photo just outside the shop at the iconic photo spot with a sign of Platform 9 ¾ along with a trolley just like Harry’s about halfway through the barrier. The photo spot can get very crowded with long lines, so unless you want to wait, it’s best to get there early to make sure you check off this bucket list item in London.

Taking a photo with your own phone or camera is free, but there are also photographers there to take professional photos that can be purchased as souvenirs as prints on a keyring, magnet, etc. Store staff cannot take photos on your phone or camera, so if you want a group shop, or you’re solo, you may need to ask the person near you in line.

How to Get to Platform 9 ¾ at King’s Cross

The shop is located near platforms 9 and 10 (naturally). The easiest way to enter is from the Kings Boulevard entrance between Kings Cross and St. Pancras. 

Or enter from Euston Road and head around Platforms 1-8 and toward the back, following signs for Platforms 9-11. If you’re coming via the Tube, take the Circle line to King’s Cross St. Pancras and follow the signs for King’s Cross Rail Station when exiting.

Platform 9 ¾ Shop Hours:

• Monday to Saturday: 8am-8pm
• Sunday: 9am-8pm
• Bank Holidays: 9am-8p

You don’t need a train ticket to enter the shop or get a photo but if you want to visit the filming location between Platforms 4 and 5 you will need a train ticket. 

If you find yourself in London on September 1st, you can also attend the very popular event when the Hogwarts Express and Platform 9 ¾ show up on the Departures board. 

Though you can’t get on the train to head to Hogwarts, you can make your way to Scotland on a different train and search for all of the Harry Potter filming locations in Scotland for some additional Harry Potter fun. 

Address: Euston Rd., London N1 9AL

The Harry Potter Shop at Heathrow Airport

If you’re arriving in or departing London by air, the Harry Potter magic continues at Heathrow Airport. The Harry Potter Shop at Terminal 5 is a delightful stop for fans looking to grab some magical essentials before venturing into the heart of the city or before heading to their next destination. 

The Heathrow Harry Potter Shop is an official Harry Potter shop that features many of the same items from the Platform 9 ¾ store and the Studio Tour, like wizarding robes, collectible figurines, wands, and more. 

This shop is great for a browse before heading off, but unless you find a particularly great deal (there are sometimes great clearance items) or a sold out or exclusive item, I might wait to make my purchases in one of the other shops simply because there is often more selection in other shops.

Related: All the Harry Potter Locations in England you need to visit.

This shop ensures that your journey into the wizarding world begins the moment you touch down or lets you get in a bit of extra Harry Potter magic before heading off on your next adventure.

The Harry Potter Shop is located on Level 3 of the Departures Area between the Glorious Britain store and Giraffe restaurant.

Address: Heathrow Airport T5, Level 3, Departure Lounge, London TW6 1EW

House of MinaLima

The House of MinaLima in London’s West End is a must-visit for fans of the Harry Potter films. Founded by graphic designers Miraphora Mina and Eduardo Lima, who worked on the films, this shop features a stunning collection of graphic art and design from the wizarding world. 

Many of the designs featured in the films were created by MinaLima, such as the Daily Prophet newspapers, the products at Weasley’s Wizard Wheezes, the Marauder’s Map, the candy wrappers, school books, or Quidditch World Cup posters, and more.

The cozy four-story townhouse showcases an extensive collection of vibrant prints, original artworks, and intricate designs from both Harry Potter and Fantastic Beasts films. 

Each room highlights different aspects such as Weasley’s Wizard Wheezes, Daily Prophet newspapers, Marauder’s Map, and much more, with so many props and designs that were barely shown on screen and simply used to give depth to the Wizarding World.

This free museum is a must for any Harry Potter fan in London. It’s open every day from 11AM to 6PM with the last entry at 5:30. It takes about 30-45 minutes to get through the gallery and you can purchase prints of many of the art or other Harry Potter souvenirs. 

If you find yourself in Seoul, Osaka, or New York, you can also visit one of their stores there. 

Or, buy their illustrated books. The first three books are out as of 2024, and more should be published in the years to come.     

Address: 157 Wardour St, London W1F 8WQ

The Harry Potter Shop at The Palace Theatre

If you find yourself wandering through the bustling streets of the West End or are headed to see Harry Potter and the Cursed Child play, don’t miss the Harry Potter Shop at the Palace Theatre. 

In the theatre shop, you can buy play-specific merchandise, as expected, but there are also many items from the wider Wizarding World that can also be purchased here like house-specific gear and clothing.

This is also one of the most unique Harry Potter Shops in London because the merchandise changes depending on where they are in the play. Without giving too much of the plot away, there is a section when Death Eaters and Dark Magic prevail. 

During this time, the merchandise in the shop is swapped out from House pride to Dark Magic and Purblood pride with Dark Marks galore. So if you’d like to get your hands on those items, be sure to stick around. 

Address: 113 Shaftesbury Ave, London W1D 5AY

Harry Potter Studio Tour Shop

The Warner Brothers Studio Tour: The Making of Harry Potter is an immersive experience at Leavesdon Studios for Harry Potter lovers. It involves sets, props, and costumes from the making of the Harry Potter movies in the location where the movies were primarily shot. 

If you’re a fan of the Harry Potter movies, this is a no-brainer that you need to visit one of the most popular Harry Potter attractions in London and see where the majority of the magic was created

While you’re there viewing all of the amazing displays, don’t forget to stop in any of their three gift shops to purchase wands, robes, books, collectibles, and more. Plus, get some treats like Butterbeer and Chocolate Frogs to sample. 

It’s important to note that you need a valid ticket for that day to enter the gift shops. Tickets can be purchased on Viator, Get Your Guide, or directly through the Studio Tour Website. 

(There are some benefits to booking through a tour company, like transportation to the Studios, which is about an hour outside of London.)

The three gift shops inside the studio are: 

• The Studio Shop
• The Forbidden Forest Shop
• The Railway Shop

The main studio shop really is the star here, the biggest Harry Potter store in London and features all of your favorite Harry Potter items like wands, clothing, robes, confectionery, stationery, etc. The other two specialty shops have similar items but also exclusive merchandise tailored to the theme of the shop that can’t be purchased in the other stores on the Tour. 

The selection of merchandise for sale here is very similar to the other Official Harry Potter shops at Platform 9 ¾ and New York. However, there are Tour specific merchandise and plenty of exclusive merch that make the trip out to the studios worth it. 

(But let’s be honest, a trip to the Studios is worth it even if you don’t even make it to the shops.)

Address: Studio Tour Dr, Leavesden, Watford WD25 7LR

Other Harry Potter Shops in London

As expected, there are so many Harry Potter gift shops in London that visitors can choose from. I’ve covered the big stores but how about all those smaller Harry Potter shops? The next few stores are amazing stores here in London that carry a wide selection of Harry Potter merchandise and are a great place for Harry Potter fans to buy even more gear (if they’ haven’t overstuffed their suitcases already).

Hamleys

The world-famous Hamleys toy store on Regent Street has been known for being a toy haven for over 250 years. With multiple stories of toys, elaborate displays, and demonstrations, it’s a kid’s paradise.

But it’s part of our list of London Harry Potter shops because it’s also home to a magical section dedicated to Harry Potter. 

Visitors can browse LEGO sets, magical creature plushies,  board games, mugs, wands, and miscellaneous toys. Hamleys is a haven for wizarding enthusiasts of all ages. 

Even if you don’t plan to buy anything in Hamleys, it’s worth a stop to browse one of the oldest toy stores in London. Especially if you are visiting with kids, a stop to Hamleys is well worth it.

If you are planning to head to Hamleys, there are a few locations in London. So definitely make sure you’re going to the one on Regent Street between Oxford Circus and Piccadilly Circus.

Address: 188-196 Regent St., London W1B 5BT

LEGO Store in Leicester Square

Calling all Lego lovers to the largest Lego store in the world in London. But of course, it’s not on my list because of that, but because of their huge selection of Harry Potter Lego merch. 

You can find your favorite merch like giant sets (of Hogwarts, Gringotts, the Burrow), small like the Common Room or classrooms, and character minifigures.

Even if you don’t want to buy any Lego (or can’t fit it in your luggage), a trip to the Lego Store Leicester Square is a must-do in London. 

The huge Lego constructions around the store feature iconic London attractions like Big Ben, a subway car, and a red phone booth, as well as scenes from Harry Potter like Gringotts, Diagon Alley, and giant brick characters of Harry, Ron, Hermione, Hagrid, Dumbledor and more. 

Kids and adults alike will love looking at these sets and marveling at how they were made.

Address: 3 Swiss Ct, London W1D 6AP

The Noble Collection

True Harry Potter, fantasy, or pop culture fans will immediately know the Noble Collection. They’re an officially licensed creator of movie merchandise, particularly collectables, movie props, and finely crafted items.

They sell official Harry Potter merchandise of really great quality. But they also have items and souvenirs from a ton of your favorite series like Game of Thrones, DC Comics, Lord of the Rings, Jurassic Park, Avatar, and many more.

Some of the most popular items from the Noble Collection are movie prop replicas, action figures, stuffed toys, and for the real Harry Potter lovers, replica wands.

Where is the Noble Collection Shop in London?

Their shop in Covent Garden is two floors stocked full of Harry Potter and other movie merchandise for serious fans. One reason to head to the shop in London is to view select exclusive items from the Vault. They’re discontinued lines or signed replicas and merchandise to view, adding an extra special element to browsing the shop.

Shop Hours: Monday-Saturday 11AM-7PM, Sunday 12PM-6PM

If you can’t make it to their shop on Neal Street,  you can still browse their collection on their website. 

Address: Ground Floor 26, 28 Neal St, London WC2H 9PS

Primark Oxford Street Harry Potter Merch

While heading to a Primark may not feel like the most magical Harry Potter thing to do in London, I assure you that a true fan (or someone looking for deals) won’t want to miss a browse in the Primark on Oxford Street. 

While this location used to have a dedicated Harry Potter shop, the Harry Potter merchandise is now in the character section along with other pop culture items like Stranger Things, Barbie, Disney, and Friends. 

However, if you’re looking for merchandise, especially Harry Potter clothing and accessories, you need to head to Primark. The Primark Harry Potter merchandise is typically much less expensive than similar items at other shops. Primark also typically has large sales and discounts, so you might be able to get Harry Potter shirts or PJs for only a few pounds. 

So if you’re looking for inexpensive Harry Potter merchandise in London, this is by far the best place to go.

Beware that there are 2 Primarks on Oxford Street, and really you may find the same things in each, but the Primark with the original Harry Potter shop is the East shop close to Tottenham Court Road.

Address: 14-28 Oxford St, London W1D 1AU

House of Spells

Charing Cross Road is home to many amazing bookstores in London, but there is also an unofficial Harry Potter shop called House of Spells. (The shop is just down the street from the Palace Theatre and the Harry Potter and the Cursed Child play). 

This whimsical store has a selection of spell books, magic tricks, and potions for wannabe wizards and witches. Of course, there’s also Harry Potter merchandise, as well as Fantastic Beasts, Lord of the Rings, and Game of Thrones items as well. 

Address: 69-71 Charing Cross Rd, London WC2H 0NE

If you are a book lover beyond Harry Potter, check out my Literary Travel Guide to London for all of the best bookish locations around the city.

Marks and Spencer Oxford Street

If you did head to the Primark on Oxford Street, head up the road to Marks and Spencer. M&S is a classic British department store that’s worth a browse anyway to pick up essential items while on your visit to London, to grab groceries or pre-made meals for your hotel, or just to get a glimpse into “real” British life. 

This large store on Oxford Street also has a great selection of Harry Potter merchandise that is much better priced than some of the larger Harry Potter stores. You can find clothing, some toys, and stuffed animals.

If you’re in the area, the stores at White City and Stratford (both in Westfield Shopping Centers) also carry some Harry Potter items. 

Address: 173 Oxford St, London W1D 2JR

Other Harry Potter Activities in London

But don’t think your Harry Potter tour of London ends at just the shops. As one of the epicenters of the Wizarding World (along with Edinburgh), there are so many Harry Potter activities in London.  

• You can visit some filming locations around the city, like the Millenium Bridge, Saint Paul’s Cathedral, or Borough Market. See my complete list of filming locations Here.
• Head to the Warner Bros Studio Tour in Leavesdon to experience more filming locations and get up close to props, costumes, and scenery from the films. Get Tickets Here.
• Join a Harry Potter tour. I recommend this walking tour. Or you could follow my free itinerary to do it yourself.
• Have a Harry Potter afternoon tea or cocktail experience. This one from Cutter & Squidge is excellent. 
• Stay in a Harry Potter-themed Hotel. Round out your Harry Potter London trip with a stay at the Georgian House Hotel.

As you wander the enchanting streets of London, these Harry Potter shops offer a step into the wizarding world. Whether you’re a seasoned wizard, a muggle eager to explore the magic, or a wanna-be witch still waiting for your Hogwarts Acceptance letter, these shops offer a magical experience that transcends the pages of the beloved books. 

So, grab your wand, don your house colors, and embark on a whimsical journey through the heart of London’s wizarding community. After all, the magic of Harry Potter is alive and well in every corner of this spellbinding city.

Map of the Best Harry Potter Shops in London

London Harry Potter Shops FAQ

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